Radio has long been the #1 reach medium. It’s never had an effectiveness issue, yet has often been challenged to command a higher share of spend vs. competing mediums. Now more than ever, as advertisers are cautiously evaluating every dollar spent, it’s important to demonstrate the true ROI advertisers receive including that through earned media.
In this webinar you will learn:
Managing Director of Enterprise Radio Solutions, Veritone
His tenure with Radio spans over two decades, the last 16 of which include working with broadcasters and audio publishers to grow revenue and engagement using established and emerging digital tools and strategies. During his career, Cramer has had first-hand experience leveraging almost every digital asset available to Radio including artificial intelligence, content management systems, loyalty marketing programs, online contesting, online research, email marketing, SMS, format-specific web content, daily-deal commerce programs, podcasting, live streaming, online audio ad platforms, programmatic ad exchanges, streaming metrics, crowd-sourced radio, mobile applications, and more.
Senior Director of Product Management – Veritone, Inc.
Versed in product management, operations and monetization, Michael Kennedy has helped startups and publicly held corporations improve operational efficacy, build transformative products, generate revenue and cultivate talent.