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Organizations use data and analytics to help steer strategy, retain more advertising clients, increase ad spend, and continue to add new clients.
But, how do you validate advertising that is not digital?
In this webinar replay, Ashley Bailey and Michael Kennedy will walk you through Attribute, Veritone’s newest, AI-powered and easy-to-use application built for broadcasters to gain valuable insights on ad efficacy for their advertising clients.
The webinar will discuss how to:
- Leverage advertiser’s web-analytics
- Correlate listeners' website engagement to advertising campaigns
- Measure the effectiveness of advertising campaigns in near real-time
- Develop radio attribution reports for customers
- Utilize campaign response date to optimize campaigns
- Use Veritone's intuitive self-service application
See for yourself how fast and easy it is to make connections between radio advertising campaigns and the actions the target audience has taken on your advertiser's website.
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