An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue

Learn how AI transforms ad success and revenue potential

Join us for an exclusive debrief where industry veterans Paul Cramer and Stephanie Callihan explore the role of AI in solving broadcast media’s measurement issues, thereby increasing share of ad-spend while reducing advertiser churn.

This session will offer a closer look at the critical issues facing broadcast salespeople and delve into how broadcast advertising is reaffirming its timeless influence and relevance as the original influencers of our time, with intelligent technologies that watch, listen, and count brand exposures and audience response within radio and TV programming.

During this webinar, you’ll learn how AI is being used to demonstrate proof of performance and measure ad lift to unlock increased revenue opportunities for broadcast media across three areas:

Advertising and content intelligence
Attribution
Archive and monetization

This webinar is in partnership with The Center for Sales Strategy.

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Stephanie Callihan

Senior Business Development Lead,The Center for Sales Strategy & Immediate Past VP/Market Manager, Cox Media Group Houston

Stephanie is a 30-year veteran of the radio industry. She has led successful turnaround projects with iHeart, Entercom/Audacy and Cox Media Group. Stephanie's greatest passion is to create award winning teams, then to establish a visionary plan to lead to both revenue and ratings success. She holds a degree in Radio & Television and Political Science from Butler University. Stephanie lives in Austin with her fiance, Jeff, and their blended family of 9.

Paul
Cramer

Managing Director, Media and Broadcast - Veritone

Paul has nearly three decades of experience in the media and entertainment industry and has been instrumental in collaborating with media companies to enhance revenue and audience engagement through technology. Prior to joining Veritone in 2017, Paul spent 10 years with Triton Digital, where he served as the EVP of Publisher Development for North America. Before Triton, he was VP of Sales at MJI Interactive, an early pioneer of SaaS solutions for the radio industry. Paul holds an MBA from St. Bonaventure University and resides in New York with his wife and three children.