An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue


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Learn how AI transforms ad success and revenue potential

Gain insight on the critical issues facing broadcast salespeople and delve into how broadcast advertising is reaffirming its timeless influence and relevance as the original influencers of our time, with intelligent technologies that watch, listen, and count brand exposures and audience response within radio and TV programming.

AI is being used to demonstrate proof of performance and measure ad lift to unlock increased revenue opportunities for broadcast media across three areas:

  • Advertising and content intelligence
  • Attribution
  • Archive and monetization