Using metrics drawn from more than 250 campaigns
Radio and TV consumption is up across all markets, with radio reaching 92% and TV 90% of the U.S. adult population each week. This makes broadcast advertising a smart and strategic choice for advertisers who want to maximize reach and exposure.
How can broadcast advertisers and stations create and measure high-performing campaigns that not only get noticed, they get acted on?
The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising. The year-long study analyzed 250 campaigns, at the local-advertiser level aired on nearly 100 stations with the goal of identifying what works and what doesn’t.
6.6%average campaign lift
Uplift your campaign efficacy with proven tips, tricks and best practices that answer questions such as: