key findings

6.6%

average campaign lift

11.20%

Live reads

5.36%

Prerecorded spots

Uplift your campaign efficacy with proven tips, tricks and best practices that answer questions such as:

  • What’s the difference between attribution and lift?
  • Which creative elements have the most impact?
  • At what time should my ads air?
  • Is there a day of the week that’s best?
  • Are prerecorded spots as effective as live reads?
  • Which market size will give me the best lift?