Veritone Study

Uplift your broadcast TV and radio advertising with attribution insights

Metrics Drawn From More than 250 Campaigns

Radio and TV consumption is up across all markets, with radio reaching 92% and TV 90% of the U.S. adult population each week. This makes broadcast advertising a smart and strategic choice for advertisers who want to maximize reach and exposure.

How can broadcast advertisers and stations create and measure high-performing campaigns that not only get noticed, they get acted on?

The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising. The year-long study analyzed 250 campaigns, at the local-advertiser level aired on nearly 100 stations with the goal of identifying what works and what doesn’t.

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