It’s one thing to use an attribution solution to show your advertisers how effective their ad campaigns are. It’s quite another to demonstrate that the attribution solution you’re using is actually accurate. How do you know if the attribution solution you are using is really effective or if it’s simply checking some of the boxes? How do you reassure your advertisers that your data is solid and guidance is sound?
Veritone hosted WideOrbit having a candid conversation about how the companies work together to create a leading attribution solution. We break down how these technologies work and the ways in which they complement each other to create this award-winning approach.
In this webinar, you’ll learn:
Find out how the combination of Veritone’s broadcast advertising attribution solution, Veritone Attribute, and WideOrbit’s WO Traffic platform has enabled stations to retain more advertising revenue and to better compete for new, previously unattainable advertising share.
Chief Operating Officer
Managing Director of Enterprise Radio Solutions