Podcasts are exploding not only in volume, but also in the variety of the content. With so much content geared to diverse audiences, podcast producers are starting to realize the staggering potential for monetization. Likewise, advertisers are looking to this untapped medium for reaching and engaging new audiences. Given the need to optimize inventory and provide better ways for advertisers to reach the right listeners at the right time, it’s imperative that podcast distribution platforms, creators, and advertisers look to solutions who provide contextual ad targeting solutions.
Veritone Content Classification capability, powered by aiWARE, enables comprehensive and automated topic analysis, extraction, and time coded tagging of podcasts. Podcast publishers can easily integrate the solution into their existing ad-platforms and workflows.
In this webinar you will learn how to:
Managing Director of Enterprise Radio Solutions, Veritone
His tenure with Radio spans over two decades, the last 16 of which include working with broadcasters and audio publishers to grow revenue and engagement using established and emerging digital tools and strategies. During his career, Cramer has had first-hand experience leveraging almost every digital asset available to Radio including artificial intelligence, content management systems, loyalty marketing programs, online contesting, online research, email marketing, SMS, format-specific web content, daily-deal commerce programs, podcasting, live streaming, online audio ad platforms, programmatic ad exchanges, streaming metrics, crowd-sourced radio, mobile applications, and more.
Senior Sales Engineer at Veritone, Inc.
An accomplished expert in media technologies. Experience building enterprise-scale, fully automated file-based workflow solutions and web-based management portals for global media companies.
A background as a talented creative producer and video editor, most notably in live sports for the Denver Broncos and corporate broadcasting; extensive experience with film and video archives, producer of live satellite broadcasts and major sporting events with a firm grasp of video post-production and the digital supply chain.