Webinar OnDemand

Demonstrate Performance and Justify ROI on Ad Spend

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Proven AI for TV Stations. Experience it Live

Our attribution solution gives local TV stations and their advertising clients the data needed to understand performance and the analytics to examine what campaigns may need to be adjusted (i.e. day of the week, daypart, length, creative, frequency). 

With attribution performance dialed in, it’s a win-win: Broadcasters can provide robust reports and advertisers can see when and where there is a response to on-air ads, including in-content. 

This webinar covers: 

  • How AI can be applied to live linear and post-broadcast content 
  • How to track and verify spots, including live and in-content ads 
  • How to demonstrate the effectiveness of campaigns through attribution  
  • How intelligent content paves the way for a continuous content extension 

Speakers

Jeanette Kadow

Regional Sales Director – Veritone, Inc.

Jeanette Kadow is the Media & Entertainment Regional Sales Director, West, for Veritone Inc. Jeanette's spent nearly two decades in Broadcast Media and Technology. Jeanette received her B.A. in Journalism from San Diego State University and is an active member of the SDSU Aztec Mentor Program. 

Michael Kennedy

Senior Director of Product Management – Veritone, Inc. 

Versed in product management, operations and monetization, Michael Kennedy has helped startups and publicly held corporations improve operational efficacy, build transformative products, generate revenue and cultivate talent.