Driving Revenue and Enhancing Transparency with TV Attribution

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“It’s the same old adage we hear all the time about TV ad campaigns: “What was the reach and how effective was that ad campaign?”

And while each broadcaster has their own methods to answer that question for their advertisers, many broadcasters either have a hard time or don’t use an attribution solution to help them derive ad performance.

In this webinar,  Veritone talks about the importance of attribution and how TV broadcasters can leverage attribution to help them further optimize their advertising campaigns, reveal greater customer return on investment (ROI), enhance transparency with the advertisers while driving greater revenue for the organization.

In this webinar, you’ll learn about:

  • How you can use a centralized platform to view your client’s attribution analytics for their campaigns
  • How you can advise your clients throughout their campaigns on how to best maximize their ad spend through real data
  • Measuring online response to on-air advertising campaigns
  • New features in Veritone Attribute
  • And most importantly, driving revenue for the organization through enhance transparency with your clients

Whether you’re currently using attribution or not as part of your ad effectiveness equation, you’ll definitely don’t want to miss out on this webinar.

Register and Watch the Webinar TODAY


Jeanette Kadow

Sales Director Media and Entertainment - Veritone, Inc.

Jeanette Kadow is the Media & Entertainment Regional Sales Director, West, for Veritone Inc. Jeanette's spent nearly two decades in Broadcast Media and Technology. Jeanette received her B.A. in Journalism from San Diego State University and is an active member of the SDSU Aztec Mentor Program. 

Daniel Wong

Director, Product Marketing - Veritone, Inc.

Marketing/Consumer Product Management executive. Extensive background with retailers, dealers, Fortune 500 customers, distributors, Internet service providers, telecom/cable service providers, mobile phone carriers, utility operators, OEM’s and Asian manufacturers (on a domestic & international basis).