Webinar OnDemand

Real-World Applications of Ad Attribution in Radio

On Demand Anytime Your Device

Watch Today

By submitting this form, you agree to allow Veritone to store and process your data, as well as receive email communications from Veritone. See our privacy policy for details.*

Client Spotlight: 
Bonneville International’s Kasey Cain -
Integrated Marketing Executive KHTK | KNCI | KYMX | KZZO Radio

Digital technology has reshaped our personal and professional lives. It has created new industries while disrupting others. Digital has provided a level of data and insights not seen in previous times. With that data comes opportunities and threats. Meanwhile, the Radio industry has recently seen AI-driven Attribution technology give validation to the effectiveness of radio advertising.  Radio stations - small to enterprise - are leveraging attribution data to grow revenue and enhance transparency, while leveling the playing field with digital mediums.  
Join Veritone’s Paul Cramer, Managing Director - Enterprise Radio Solutions, as they spotlight their client, Bonneville International’s Kasey Cain, Integrated Marketing Executive - KHTK | KNCI | KYMX | KZZO and discuss real-world applications of Ad Attribution in Radio.  In this webinar, learn best practices, success stories, and pitfalls to avoid when applying attribution metrics to broadcast radio campaigns. In addition, learn how small changes in your attribution strategy today will shape future and retained ad investments in your station brands among a rapidly changing landscape.



Kasey Cain

Marketing Executive
Bonneville Sacramento

Kasey Cain works for Bonneville Sacramento as an Account Executive for the past 5 years. Prior to Bonneville she worked for the local FOX affiliate in Sacramento as an AE and has been working with advertising clients for the past 13 years. Kasey has served on the Board for the Alliance for Women in Media, Sacramento Chapter for the past 8 years. 

Paul Cramer

Managing Director of Enterprise Radio Solutions
Veritone, Inc.

Paul Cramer currently serves as Veritone’s Managing Director of Enterprise Radio Solutions. His tenure with Radio spans over 25 years, most of which include working with radio broadcasters and audio publishers to grow revenue and engagement using established and emerging digital tools and strategies. During his career, Cramer has had first-hand experience leveraging almost every digital asset available to Radio including artificial intelligence, content management systems, loyalty marketing programs, online contesting, online research, email marketing, SMS, format-specific web content, daily-deal commerce programs, podcasting, live streaming, online audio ad platforms, programmatic ad exchanges, streaming metrics, crowd-sourced radio, mobile applications, and more.